Creating Vision: Success v. Significance written by Josh Coats

I’m in a lot of team pages on Facebook, and I see what happens in those team pages. Most of it is really great stuff, but one thing I notice a lot is people saying something like Dude, Beachbody is a business that’s all about helping people. I saw Carl Daikeler speak recently, and the passion he had for business was just oozing out of him. I absolutely loved it. I literally fell in love with that man that day (not weird, I still love Adam! haha). It’s just a speech that I’ve really been processing lately. Sometimes it takes me a while to process certain things. I’ve observed. I’ve talked to so many people and I feel like I’m constantly observing. That’s something I always try to do- learn from other people. You know, I learn something from each and every one of you every time we talk, but sometimes I feel like people’s visions are just MISSING!

If you’re under someone that you don’t think has a vision, or even a vision that lines up with yours, that doesn’t mean you can’t have one, or a different one! Do not let that be an excuse- it’s not valid. Yes, having a good mentor will always give you an advantage and be a great help, but having a “bad” mentor is no excuse to not get the job done. Don’t let your vision be dependent on your superiors! We can never excuse ourselves just because someone else is choosing a life that we don’t agree with.

Let’s discuss vision really quickly, because I think it’s such a missing piece in many small businesses today, and I guarantee that if you talk to anyone who runs a successful company, they would have a vision and know exactly what it is. These kind of people want to make a difference in the world, and they’re willing to put in the work it takes to do that. Some businesses may not have a meaningful vision- take Coca Cola for example, I’m not sure their vision is really something of much value- but at least they have one, and they believe in it. That’s a step in the right direction. That’s what I want to help you with. So many of you are great with sales or great with recruiting others. Many of you are also great at mentoring and leading. You can be great at something, but vision is really the missing link between success and significance.

Success is when you hit big numbers, when you have a lot of followers or make a big paycheck. Significance is when you change a lot of lives. There’s a big difference. Just because you’ve hit big numbers doesn’t necessarily mean you’ve changed a lot of lives. I also don’t want to make it sound like it’s one or the other, because it’s very possible that you could have both. It’s not one or the other, but don’t even trick yourself into believing that numbers equals significance. I like to compare this to sports players. Take a player like Iverson for example. He has incredible numbers, but his team hasn’t won many championships, if any, because they are not making the people around them better. They didn’t have a vision for the team, they had visions for themselves. Then you think of players like Michael Jordan, Matt Maloney, and Russell Wilson. These are all great players who had great numbers, but made every other player around them better because they actually understood the vision for the team.

I want you use your imagination for a second. Imagine men in the armed forces going on a mission into a foreign country, and they have a very specific end goal. Let’s say they’re going on a rescue mission. Pretend that each of them have their mission written down on a piece of paper, and they have it filed away in a folder in their backpack. They’re all marching together until one of them goes “hey, what was it we’re here to do again?” Then one of the others goes “hang on, it’s in my backpack, let me get it.” He pulls his backpack off, unzips it, pulls the folder out, gets out the piece of paper, and says “it looks like we’re supposed to rescue people. I think they’re down the street.”

That would be insane. You wouldn’t even imagine that happening, right? If you’re a soldier on a mission, you better know what that mission is AT ALL TIMES, right? And let’s say they came home with the trophy that they killed 500 enemies. Everyone asks “okay, did you bring home the people we sent you to rescue?” Well, no, but I killed 500 enemies… Another prime example of how numbers do not mean success. The mission was to bring people home, and did you do that? No.

It doesn’t matter how productive you were. It doesn’t matter how many things you accomplished- you missed the whole point of the mission. I believe a lot of people in this kind of business are doing great things, but sometimes they get caught up in hitting some big numbers and forget about the main mission. I do think numbers are good for helping us measure the mission, but they’re not the mission. The mission is people’s lives. So this is my mission for Team Tryceps: I believe in helping you build a life you deserve- your very own life by design. Now here’s the thing- if I hit Success Club 50000 but don’t help anyone build a life by design, was I successful? Maybe I was successful, but not significant. You can have success without significance, but you can’t have significance without success. Does that make sense? I really want to drill in the importance of making sure that’s at the forefront of everything you do.

Let me run through a quick example of how I’ve seen this change some things personally in my life. I have mentioned this before, but my older brother is a pastor. Before he became a pastor, I was the emcee kind of person at our church. I always got up and delivered the announcements, initiated the offering- basically all the transmission stuff before the pastor gets up to speak. When I first took over, we had a really small church- maybe like 75 people small. And it was great, we did some really cool things! We actually gave around $3k a month to missionaries overseas to build schools, feed families, and other necessities, but looking back, it was pretty easy to lose sight of what we were accomplishing because we were just a small group of people getting together every Sunday morning, doing the same things in the same way. We did have this really cool mission statement that read “Reaching People, Restoring Lives, Releasing Purpose”. I love it! We had it written really big up on the wall and everyone could see it. But guess what- no one ever said it. It wasn’t something that was ever really talked about, so when I was put in my new position that was the first thing I changed. When I was handed that microphone to start things off each Sunday morning, I would say “Welcome to Father’s House Church, where we are reaching people, restoring lives, and releasing purpose. Thank you so much for being here…” and so on. I think that really helped our congregation feel a sense of purpose and significance. Over time, you could really see a difference in the people- you could see a light in their eyes. Next thing I knew, when I would say it, others would join in and repeat it themselves. It was like a domino effect. And the exciting thing for people was that we didn’t have to do anything different. Nothing had changed. Our music was the same, sermons were the same, and even the outreaches we were doing remained the same. The only difference was that we started talking about our vision, which made us realize how significant our team actually was. This actually led us to launch this entire series at the beginning of one of the years I was there all about vision and our vision at the church. I ended up pulling people from the church that had gone off to be missionaries and emailed them asking for a favor. Would you be willing to make a quick 2 minute video just talking about how The Father’s House helped you to be released to fulfill your purpose?  So we put together this entire video full of people that used to attend our church, and when people watched it, their reaction was always along the lines of “wow, we’ve actually done some pretty cool stuff!” This is because we actually put the vision in front of them to see, made it tangible, and showed them what it really looks like to carry it out. Really, we’ve been doing that all along, but the lightbulb goes off at different times for different people. The energy in that place completely changed and people were excited to be there, even with just 60-70 of us. Size didn’t matter because we all understood our purpose and why we were there.

This business can be very tedious. Often times it will be, and I tell people that all the time. It is very simple, but it is not easy. You’ll really start to struggle in this business when you overcomplicate it. There are 3 vital behaviors- do these three things every day and I promise you can build a successful business. Now these three things can be very very tedious- its the same thing day in and day out: 1) post to social media 2) start a new conversation 3) get your workout in. Thank God when a new program comes out, right? But when one doesn’t, it can get very tedious, can’t it? On top of that, you need to do personal development. When you don’t understand the purpose of it, it’s very easy to get lost in the thought of how tedious and pointless it is. They’re just tasks that you have to check off to say you’ve done your work for the day. But when you understand the vision and your purpose in that vision, it becomes so much more than that. Reaching out to five people a day becomes exciting because you believe in those people and hand picked them for your business. Not only that, but they are five people that you are excited about helping to build their own life by design- the life of THEIR dreams. You get to share your joy, and there’s no greater feeling than that. See how much of a bigger impact that has when you can change your outlook? Make sure that everything you do stems from your overall vision, and you’ll really enjoy the things you “have” to do.

There’s something I want to share from this guy who is a financial consultant, because he’s very intelligent and does major work for some firms. He explained the difference between a vision and a mission statement, and does a great job, but I’m going to change up the terminology a little bit and make it more Beachbody.

A vision is something you want to accomplish long term. It’s a goal or destination that you want to get to. A mission statement is your plan of action to carry out that vision.

In my opinion, where people get off track is by coming up with a big, long term goal (their vision), but they don’t have a solid way to carry that out. There is no firm foundation of the mission, so they are not playing by any set rules, just letting the boat rock where it may. One of my favorite quotes ever is “We can never use others to reach our goal, we have to make sure we’re helping others reach their goals. As long as she plays by those rules, she won’t just be successful, she’ll be significant. Success is what you do for you. Significance is what you leave behind for others.

There’s such a big problem when people don’t understand the rules they’re playing by, or even worse, when they don’t HAVE rules they’re playing by. If you don’t know them, you’ll miss it every time. Even if you think you made it, you didn’t. At least with a purpose.

I have a video all about personality types, and if you haven’t seen it yet on my Youtube channel, that’s okay- I’ll run through it real quick. There are 4 types of people:

1.) Rhinos: people who are on full force. They will press on toward their goals no matter what, and their motto would be “join me or get out of my way.” They love numbers, they love competition, and they love crushing their goals.

2.) Peacocks: these people are all about being the center of attention. They love to have the spotlight, and having the focus on them. This is not necessarily for a purpose, they just want to please everyone and have people love them. Their motto would be “party now, plan later.”

3.) Golden Retriever: these people are very faithful, very loyal, and will be there until the end. They love being a part of the community, but they don’t necessarily want the attention. They don’t crave the spotlight.

4.) Owl: these people are very very organized and detail oriented. They love anything like a spreadsheet, and want things to line up perfectly. Total opposite of the peacocks- “plan now, party later.”

So I’ve seen two sides to this- first we have rhinos, who are incredible at pushing themselves to achieve their big goals, but too many times they forget about the purpose. They hit numbers for the sake of hitting numbers, not for the sake of a mission. About 90 percent of the people in this business are actually golden retrievers- very caring, genuine people. They sign up for BeachBody because of the community, because of the purpose. They want to help change lives and have significance. The main goal was not just to make money, thats not what they were worried about, even though thats something they eventually need to do. In their eyes, they just want to see the lives of others change.

When rhinos start talking crazy numbers, the golden retrievers hide. They’re turned off by it. It scares them, because it’s not how they operate. On the other hand, golden retrievers have their mission on the forefront of their mind 100 percent of the time. Sometimes they can let that get in the way of looking at numbers, when that can be important. At the end of the day, you can only help as many people as the numbers you hit.

So the main point I want to make is that it’s not about the mission OR numbers. It’s never one or the other. For some reason, we as humans feel like we can only choose one thing and focus on it solely. I love what Grant Cardone says- “So many people use their family as an excuse to not be successful, because they believe they can either be a successful business person OR a successful family person.” Thinking this way is called having a lacking mentality, we need to have an abundance mentality! There is no lack of success. Why in the world would you think you can only be successful in one area of your life? Don’t use your family as an excuse not to be successful, your family should be your greatest motivation to succeed.

Let me challenge you. If you’re a rhino, do yourself a favor and make a vision- plain and clear- for your team. You need a mission statement that is your banner. Talk about it non-stop, Talk about it on your team calls, talk about it in your challenge groups.


I’ll leave you with a couple tips when coming up with your mission:

1.) Make it plain, so that he who reads it may run with it. A mistake people often fall into it making their mission statement some big long paragraph, and then no one can really remember it all. If it doesn’t roll off the tongue, how can you run with it?

2.) Without vision, people perish. Really, how many BeachBody coaches do we know who have died on the inside? By this, I mean they lose their purpose. There once was a time when they were so fired up, so passionate, so excited about what their business had to offer, but overtime they just got burned out. They lost their vision. Remember this.

Written by: Josh Coats, Founder of Legacy Leadership