Marketing is an Evolution

At the core, marketing is a reflection of your deepest passions and beliefs. It represents who you are. And because you are constantly growing, evolving, and changing as a person, your marketing must follow suit. In short, your marketing strategy is an evolution, just like you are!  I talk to a lot of people about websites. It’s funny, when I tell people I am in marketing, the first thing they ask me is “Do you do websites?”. The conversation most often reveals a dissatisfaction when it comes to the look, feel and content on their website. Can you relate?? I … Read More

Nurture Your List to Build Trust and Make More Sales

Being inside someone’s inbox is very intimate. It’s an opportunity to nurture the relationship with each person on your list, building trust one email at a time and ultimately making more sales. Every time I get an email from an influencer I follow, I read that email and feel like she’s talking directly to me. And if she’s selling something?!? Forget about it…I am like on the edge of my seat saying HOW MUCH HOW MUCH ???? If I don’t feel that way, I usually take the time to unsubscribe cuz they just aren’t my jam, ya know? (That is … Read More

Start Your Email List TODAY! (in 3 simple steps)

You’ve been hearing the advice about building an email list for years now. It’s still good advice and I’d tell you the same thing. So today, I am going to show you how to actually start an email list with 3 simple steps. I am keeping this super easy, so you can literally take one hour to set this up and STOP making excuses why you still haven’t started building your list. Let’s dive in, let’s start your email list!  FUN FACT: Emails Convert 3 Times Better than Social Media (source: https://www.getmailbird.com/fact-email-marketing/) >>>Step 1: Select an Email Marketing tool. I … Read More

9 Reasons You Must Scale Your Business

Look, I know it may not feel like it, but scaling is the most soulful thing you can do for your business. Why? Because it allows your business to continue growing without more effort from you. Eventually, your effort will be at a very sustainable level… imagine 20-25 hours a week. That’s my goal! Right now I am working about 30-35 hours a week as a 6 figure business. As I continue to scale, that number of hours will decrease. With that extra time you gain from scaling, you have the freedom to start truly living your life – going … Read More

Why Leaving is Hard ​But Necessary

I think leaving is so hard. Why? Because at our deepest core, we really, really care about the people involved. Leaving a job, leaving a relationship, leaving a company, stepping down from a position, deciding to change career paths, etc…It’s tough. The day I actually left my position at Beachbody in September 2017 was not the day I had decided to leave. It’s true. Because when you actually take the step to leave, it’s usually been months, if not years, that you’ve been contemplating the decision. So why do we ultimately decide to leave? Why do we go through the … Read More

This Is Not A Race

This is not a race. There is never any reason to feel rushed or behind. When energies of agitation or suffocation start creeping in, take some deep breaths. It will bring you back into alignment. I found myself feeling very suffocated this afternoon. I had SO much to do, but no clue where to start. It was an overwhelming and anxious energy that felt strong and intense. Every thought that came into my head was negative, hateful or judgmental…and not towards others, but towards myself. All I kept hearing was, “You are not enough. You do not deserve to have … Read More

A More Soulful Business

As business owners, we find ourselves DOING all the time. There is always so. much. to. do. And here’s the thing: Doing and working are important! It’s how your business moves forward. But I know for some of you, there is something inside begging for more. When you close your eyes and visualize the life you really want to live, does that include working 10-12 hour days? Does that include feeling stressed or anxious about all you have to do, whether you have time for it or not? Does that include rushing around doing all the things, all the time? … Read More